Customer Lifetime Value Calculator

Customer's average spend per purchase (£)

Average number of purchases per year

Average profit on each purchase (%)

Number of years customer is likely to remain a customer

Estimated number of referrals per year from this customer

Average spend per purchase of referred customers (£)

Average number of purchases per year of referred customers

Average profit on each purchase of referred customers (%)

Number of years referred customers are likely to remain customers

Lifetime value of the customer (£)